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Featured Conference
21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK

SMi is proud to introduce its 7th Annual Social Media in the Pharmaceutical Industry conference taking place on 19th - 20th January in London, UK. As the pharmaceutical industry is advancing more and more companies are now taking to various mediums like mobile applications, internet and blogs to be socially visible. These channels help them to reach a wider mass and thereby interact not only with like-minded people, but also consumers. Social media provides the opportunity for patients to engage with doctors and vice versa; giving the opportunity for two-way conversation. This year's event will explore topics such as regulatory insights, the consumer focussed approach, mobile & website advances and the vision for social media in 2015. Register now to join experts in the field and gain insight into this pertinent topic. More...
November 2014
9th Generics Asia 2014
4 - 7 November 2014 | Singapore

5th Annual Pharma Marketing & Engagement Summit 2014
Pharma marketing is like a puzzle... Successfully engaging with customers means fitting all the pieces together in just the right way.
10 - 11 November 2014 | Toronto, CANADA

13th Annual Market Access Summit
12 - 13 November 2014 | Toronto, CANADA

WCC 2014 - CBI's 5th Annual West Coast Compliance Congress
WCC 2014 - CBI's 5th Annual West Coast Compliance Congress

Where Local CCOs and Their Compliance, Legal and Regulatory teams Gather to Benchmark, Network and Share Best Practices
13 - 14 November 2014 | San Francisco, CA

2nd Annual Multichannel Engagement USA 2014
2nd Annual Multichannel Engagement USA 2014

Deliver customer-centric engagement with integrated Multichannel Marketing capabilities
18 - 19 November 2014 | Radisson Blu Warwick Hotel Philadelphia

HCP Engagement and Spend Reporting Summit
HCP Engagement and Spend Reporting Summit

Overcome Barriers for KOL Identification, Access, Compensation and Reporting
18 - 19 November 2014 | Philadelphia, PA

2nd Annual Pharma Data Analytics
18 - 19 November 2014 | Philadelphia, PA
December 2014
Value Beyond the Pill USA 2014
Value Beyond the Pill USA 2014

Deliver patient value and reimburse your services by innovating your business model
3 - 4 December 2014 | Philadelphia, PA

11th Annual Patient Summit USA 2014
11th Annual Patient Summit USA 2014

Do you know how best to engage your patients?
3 - 4 December 2014 | Philadelphia, PA

3rd Content Marketing for Life Sciences
3rd Content Marketing for Life Sciences

Optimize Life Sciences Marketing through the Delivery of Meaningful, Timely and Differentiated Content
4 - 5 December 2014 | Philadelphia, PA

Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA
January 2015
Social Media in the Pharmaceutical Industry
Social Media in the Pharmaceutical Industry

Reflecting on regulatory insights, customer focus, mobile & website advances and the vision for the industry in 2015
21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK



PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC

Big DIP Europe - Data in Pharma
Taking Actionable Steps on the Big Data Journey to Revolutionise Value-Based Personalised Healthcare
27 - 29 January 2015 | London, UK
March 2015
13th Annual eyeforpharma Barcelona 2015
13th Annual eyeforpharma Barcelona 2015

Your Customer is in Charge!
24 - 26 March 2015 | Barcelona, Spain

April 2015
13th Annual eyeforpharma Philadelphia 2015
13th Annual eyeforpharma Philadelphia 2015

Explore how pharma is improving health outcomes through collaboration, innovation and technology.
7 - 8 April 2015 | Philadelphia, PA
Scheduled Events

Create Squeaky-Clean Pharma Ads: Tricks & Tips to Avoid FDA Letters
Podcast: A "Comuniti" for Healthcare Professionals: Univadis in France Gets Social. Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. 



Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Drug Industry Rips Into FDA Over Social Media Guidelines
A Summary of Industry Comments Regarding Twitter & Google Adwords

Pharma Rips FDA a New One

Ever since the epic #FAIL of FDA's July 10, 2014 webinar, which attempted to explain the agency's June 2014 social media guidelines, FDA has been the butt of jokes behind "closed doors" at industry conferences.

Now, the industry's door is open thanks to comments recently submitted to the docket by industry groups and made public by the FDA. It's always interesting and educational to read these comments.

This article summarizes some of the main points made by PhRMA, Washington Legal Foundation (WLF), BIO, Medical Information Working Group (MIWG), Patient, Consumer, and Public Health Coalition, and several pharmaceutical companies, regarding FDA's Draft Guidance on using Internet and social media platforms with character space limitations.

Topics include (partial list):
  • FDA is Inconsistent, Says PhRMA
  • What's Good for the Goose (FDA) Should Be Good for the Gander (Pharma)
  • Fist Amendment Issues
  • FDA Rules are Anti-"Patient-Centric"
  • PhRMA Recommends the "One-Click Rule"
Download the full text PDF file here:
http://bit.ly/pmn1308-03a

Online e-Patient & Celebrity Patient Video Testimonials
Anecdotal Experience Marketing

Watch Video

Pharma marketers are capitalizing on the e-Patient movement by leveraging social media, online video, and real patient stories in an effort to become more "patient centric" (see, for example, "Patient Story-telling Marketing"). Add a celebrity spokesperson who is also a patient or a caretaker of a patient and you've got gold!

But in some cases, this practice may be going too far. This article asks the question: Can anecdotal "evidence"/experiences mentioned in patient videos -- even unbranded videos -- cause unnecessary visits to the doctor's office and over prescribing of drugs with serious side effects?

Topics include (partial list):
  • Real Stories from Real Moms & Daughters
  • Symptoms & Undocumented Anecdotal Evidence
  • The Selling of ADHD and Ethics of Disease Awareness Advertising
  • Persuasive Celebrity Patient Video Testimonials
  • Overstating Efficacy
  • Declaration of Health Data Rights
Download the full text PDF file here:
http://bit.ly/pmn1308-01a


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