14th Bio/Pharma Contact Centers Conference Optimize Contact Center and Patient Service Effectiveness Amid Increasing Regulations, Specialty Products and Social Media Channels 21 - 22 January 2015 | Philadelphia, PA
Social Media in the Pharmaceutical Industry Reflecting on regulatory insights, customer focus, mobile & website advances and the vision for the industry in 2015 21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams. 27 - 28 January 2015 | Washington, DC
Big Data in Pharma Europe Taking the Next Steps on the Big Data Journey to Revolutionise Value-Based Personalised Healthcare 27 - 29 January 2015 | London, UK
6th Patient Adherence and Advocacy Summit Working Hand in Hand with All Stakeholders to Leverage Innovative Approaches to Improve Adherence in the Changing Healthcare Landscape 23 - 24 February 2015 | Philadelphia, PA
In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.
Selected Content from Recent Issues of Pharma Marketing News
Correcting Independent 3rd-Party "Misinformation" About Prescription Drugs
Eliminate the "Influence Prong," Says Pharma Industry
This article summarizes the industry's response to the second guidance document regarding correcting and/or responding to misinformation related to a firm's own FDA-approved products when that information is created or disseminated by independent third parties on the Internet or through social media.
Topics include (partial list):
The Influence Prong
Wikipedia's "Bright Line Rule"
Chart: A Process for Correcting Wikipedia Information
Eliminating the Hurdles to Developing High Quality Pharma Mobile Health Apps
Why haven't the top pharma companies, which are so successful in marketing their products, achieved success as leading mHealth app publishers? What stands in the way of pharma developing high quality mobile health apps? This article condenses the learnings of a LinkedIn debate and TweetChat on that issue into one simple formula for creating quality pharma mHealth apps.