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Featured Conference
8 - 9 June 2015 | Chicago, IL
Join us at the ONLY industry event devoted specifically to uniting cross-team expertise, maximizing quality oversight during review, and improving regulatory compliance in all multimedia promotional material. Attend to discover never-before-heard case studies that allow you to properly manage promotional items from brand launch through compliant archiving and the disposal of materials! Learn more...
June 2015
6th Annual Digital Pharma West
6th Annual Digital Pharma West

1 - 3 June 2015 | San Francisco, CA

Doctors 2.0 & You
4 - 5 June 2015 | Paris, France

6th Aggregate Spend and Sunshine Act Conference
6th Aggregate Spend and Sunshine Act Conference

Enhance Data Disclosure, Transparency Reporting and Compliance Strategies to Drive Aggregate Spend Efficiency
8 - 9 June 2015 | Philadelphia, PA

6th KOL Engagement and Advisory Boards Summit
8 - 9 June 2015 | Philadelphia, PA

2nd Annual Promotional Review Committee Compliance & Best Practices - MidWest
8 - 9 June 2015 | Chicago, IL

Pharma CI Conference & Exhibition Asia
8 - 10 June 2015 | Tokyo, Japan

5th Edition PharmAccess Leaders Forum Spring
9 - 10 June 2015 | Brussels, Belgium

The Real Risk of Rx Drugs
The Real Risk of Rx Drugs

This conference focuses on drug costs, polypharmacy, industry influence on clinical guidelines, risks of opioids, anticoagulants, antipsychotics, and drugs for insomnia.
11 - 12 June 2015 | Georgetown University, Washington, DC



West Coast Medical Education and Research Grants Breakthrough Summit
16 - 17 June 2015 | San Francisco, CA

Marketing Disease Prevention in America National
16 - 17 June 2015 | Atlanta, GA

IDMP Compliance Challenge and Regulatory Information Management
17 - 19 June 2015 | London, UK

Hospital Marketing National
17 - 19 June 2015 | Atlanta, GA

Off-Label Guidelines
22 - 23 June 2015 | Philadelphia, PA

Managed Care Market Strategies
22 - 23 June 2015 | Philadelphia, PA

Pharmacy Channel Strategies for Specialty Products
23 - 24 June 2015 | Philadelphia, PA

PAAS 2015 - 14th Annual Patient Adherence & Access Summit
24 - 25 June 2015 | Philadelphia, PA
July 2015
Digital Pharma China
Digital Pharma China

Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities
16 - 17 July 2015 | Shanghai, China

Public Relations Communications Summit
Public Relations Communications Summit

The leading event for communicators and public affairs executives within the Life Sciences Industry to meet and discuss the latest trends, challenges and converging forces
20 - 21 July 2015 | Bridgewater, NJ

The World Congress mPharma Summit
The World Congress mPharma Summit

Leverage the Benefits of Mobile Innovation in Your Digital Marketing Strategy
Take $300 Off Standard Registration Rates - Mention Priority Code: PMNEWS (restrictions apply)
21 - 22 July 2015 | Boston, MA



Life Sciences Product Launch Summit
28 - 29 July 2015 | Philadelphia, PA
August 2015
Life Science Programmatic Buying Summit
Life Science Programmatic Buying Summit

Learn Contemporary Programmatic Purchasing Strategies While Ensuring Compliance and Cutting Costs
10 - 12 August 2015 | Philadelphia, PA

5th Digital Marketing for Medical Devices
5th Digital Marketing for Medical Devices

Leveraging Digital to Foster Meaningful Relationships with Patients, Physicians and Industry Stakeholders
10 - 11 August 2015 | Minneapolis, MN

Speed to Therapy Strategy Summit
11 - 12 August 2015 | Philadelphia, PA

Population Health Management and Clinical Decision Support for BioPharma
11 - 12 August 2015 | Philadelphia, PA

9th Annual Forum on Transparency and Aggregate Spend
9th Annual Forum on Transparency and Aggregate Spend

Benchmark Winning Frameworks for Successful Compliance and Commercial Programs
17 - 19 August 2015 | Washington, DC

PharmaForce 2015
25 - 27 August 2015 | Arlington, VA
September 2015
Elevating Healthcare at the Point of Care
Elevating Healthcare at the Point of Care

An educational summit hosted by the Point of Care Communication Council (PoC3) focused on how we can elevate healthcare by empowering, activating, and engaging the patient
10 September 2015 | New York City, NY

Immunotherapy Commercialization
17 - 18 September 2015 | San Francisco, CA

Global Pharma Marketing Leaders 2015
Global Pharma Marketing Leaders 2015

Join Top Class Pharma Marketing Executives From Across the Globe
21 - 22 September 2015 | Berlin, Germany

5th Hub Models and Program Design
29 - 30 September 2015 | San Diego, CA

9th Annual Digital Pharma East
9th Annual Digital Pharma East

29 September - 2 October 2015 | Philadelphia, PA
October 2015
3rd Annual Promotional Review Committee Compliance & Best Practices
27 - 28 October 2015 | Morristown, NJ

ePatient Connections/2015
ePatient Connections/2015

Enhancing ePatient and Life Science Stakeholder Relations in Order to Create Improved Health Outcomes and Therapeutic Engagements
29 - 30 October 2015 | Philadelphia, PA

Scheduled Events

The Patients Included Charter: A Roadmap for Patient-Centric Conferences
Podcast: The Patients Included Charter: A Roadmap for Patient-Centric Conferences. Pharmaguy interviews Casey Quinlan, Co-Founder at Patients for Clinical Research, journalist, author, ePatient and patient advocate, about "Patients Included": A Charter for Conferences and how the pharmaceutical industry can help ensure more patients are able to attend and participate in patient-relevant healthcare conferences.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Patient Centricity, Transparency, & Pharma's Reputation
Getting Beyond Lip Service

Nobody Knows POLs Online

A recent eyeforpharma "Industry Healthcheck" survey of 1600 pharma executives found that 85% of respondents agreed that patient-centricity is the best route to profitability and a key indicator of reputation among patients, although one respondent said there is a "huge gap and disconnect here between intent and action."

Another "buzz" word/phrase popular in the pharmaceutical industry these days is "transparency."

This article discusses real world examples of patient-centricity in pharmaceutical marketing and the need for more transparency in how pharmaceutical companies partner with patients online.

Download the full text PDF file here:
http://bit.ly/pmn140203

The Consumer Brief Summary
FDA's New Thinking Regarding Risk Communication

Fair Balance

New evidence -- and comments from the pharma industry -- motivated the FDA to issue "revised draft guidance" on February 9, 2015, titled "Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drugs."

The new guidelines jettison the "traditional approach" to fulfilling the brief summary requirement and replaces it with what the FDA calls the "Consumer Brief Summary."

What no one, including the FDA, is talking about, however, is the "fair balance" section of Rx drug ads.

This article summarizes the new guidelines and reviews the need for additional guidelines that specifically address the fair balance section of DTC print ads.



Download the full text PDF file here:
http://bit.ly/pmn140201


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