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Featured Conference
24 - 26 March 2015 | Barcelona, Spain
eyeforpharma Barcelona 2015 will set the vision for your 2020 plans. As your customer takes charge this meeting will enable you take the steps you need to become their partner of choice. The conference will aim to demonstrate real innovation and patient centric solutions by following these four principles: Do it Right, The Era of Empowerment, A Bulletproof Core, and Get Engaged. Learn more...
March 2015
PAP 2015 - 16th Patient Assistance and Access Programs
PAP 2015 - 16th Patient Assistance and Access Programs

Ensure Prescription Drug Coverage, Financial Support and Access to Care for Uninsured and Underinsured Patients
2 - 4 March 2015 | Baltimore, MD

Social Media and Digital Platforms Compliance Strategies Summit
Social Media and Digital Platforms Compliance Strategies Summit

Mitigate Enforcement Risks with Disease Education and Bio/Pharma Digital and Social Promotion
10 - 11 March 2015 | Philadelphia, PA

8th Annual Pharma Resource Planning & Portfolio Management
11 - 12 March 2015 | Philadelphia, PA

5th International Conference and Exhibition on Pharmaceutics & Novel Drug Delivery Systems
16 - 18 March 2015 | Dubai, UAE

Compliance Monitoring Programs
Compliance Monitoring Programs

Signal Experiences and Best Practices for Signal Detection, Issue Spotting and Risk Mitigation
18 - 19 March 2015 | Philadelphia, PA

Pharma Forum 2015
Pharma Forum 2015

Where Meeting Managers Unite for Education, Collaboration and Innovation
22 - 25 March 2015 | National Harbor, MD

13th Annual eyeforpharma Barcelona 2015
13th Annual eyeforpharma Barcelona 2015

Your Customer is in Charge!
24 - 26 March 2015 | Barcelona, Spain


eRX and HER
eRX and HER

Leverage Opportunities for Promotional Effectiveness
25 - 26 March 2015 | Philadelphia, PA

Third Party Risk, Audits and Oversight
Third Party Risk, Audits and Oversight

Evaluate Distributors, Agents, Logistics and other 3rd Parties in the Life Science Industry
25 - 26 March 2015 | Philadelphia, PA
April 2015
13th Annual eyeforpharma Philadelphia 2015
13th Annual eyeforpharma Philadelphia 2015

Explore how pharma is improving health outcomes through collaboration, innovation and technology.
7 - 8 April 2015 | Philadelphia, PA

Global Transparency Reporting Congress
Global Transparency Reporting Congress

Evolving Guidelines for Disclosing HCP Spend Across the Globe
15 - 16 April 2015 | London, UK

Real-Time Benefit Verification and ePrior Authorization
Real-Time Benefit Verification and ePrior Authorization

Next Steps for Formulary and Coverage Visibility
21 - 22 April 2015 | Philadelphia, PA

Transparency Reporting West
Transparency Reporting West

Process & System Innovation for Compliance & Commercial Excellence
22 - 23 April 2015 | San Diego, CA

Life Sciences Advisory Boards Strategy and Efficiency Summit
Life Sciences Advisory Boards Strategy and Efficiency Summit

Build Comprehensive Boards to Maximize Advisor Engagement and Maintain Compliance
23 - 24 April 2015 | San Diego, CA

1st Annual Bio/Pharmaceutical Product Launch and Commercialization Strategy Summit
1st Annual Bio/Pharmaceutical Product Launch and Commercialization Strategy Summit

Keys to reaching the Full Commercial Potential of New Products and Indications
27 April 2015 | Philadelphia, PA

2nd Annual Pre-Filled Syringes America
2nd Annual Pre-Filled Syringes America

Over 100 delegates discuss the latest achievements in the pre-filled syringe marketplace, developments in human factor studies, device development, regulations, and more.
27 - 28 April 2015 | Iselin, NJ

Coupon and Co Pay Master Class
Coupon and Co Pay Master Class

Improve Patient Acquisition and Retention Through Enhanced and Compliant Discount Programs
27 - 28 April 2015 | San Francisco, CA

4th Digital Marketing for Medical Devices West
4th Digital Marketing for Medical Devices West

Leverage Digital to Expand Your Reach, Foster Brand Loyalty and Add Value for Your Customers
27 - 29 April 2015 | San Francisco, CA
May 2015
7th Annual Digital Pharma Europe
7th Annual Digital Pharma Europe

Delivering excellence in digital/social marketing, data-driven campaigns, integrating digital and non-digital touch-points, predictive analytics and creating measurable impact on the sales funnel
12 - 14 May 2015 | Rome, Italy

iPharma 2015
iPharma 2015 - CBI's Marketing Innovation Forum

CBI's Marketing Innovation Forum
14 - 15 May 2015 | New York, NY
June 2015
6th Annual Digital Pharma West
6th Annual Digital Pharma West

1 - 3 June 2015 | San Francisco, CA

Doctors 2.0 & You
4 - 5 June 2015 | Paris, France
Scheduled Events

Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market
Podcast: Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market. Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance, who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for healthcare professionals and patients and thereby become successful in the mHealth market.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

The Year 2014 in Images
Pharmaguy's Favorites 

2014 in Images

Pharmaguy presents the images with context and comments, plus links, should you care to delve deeper. This is not a strict chronological presentation, but a grouping by topics of importance in 2014.

Download the full text PDF file here:
http://bit.ly/pmn140101

New Year's Resolutions for Pharma
Focus on Mobile, DTC, Patients, Prices

2015 Resolutions

In this articel Pharmaguy presents his list of 2015 resolutions for pharmaceutical marketers. Hopefully, at least one of these will be kept, although no one is making any promises.

Download the full text PDF file here:
http://bit.ly/pmn140102a

2014 Was a Good Year for FDA & Pharma
Banging Year for Drug Approvals, Wimpy Year for Enforcement Actions

Bang and Whimper

The Agency approved a total of 41 new molecular entities (NMEs) and biologics (BLAs) in 2014, the greatest number since 1996. That was the bang. FDA, however, also ended the year with a whimper. The Agency sent out only a meager 10 advertising enforcement letters in 2014, the fewest ever.

Download the full text PDF file here:
http://bit.ly/pmn140103


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