Join 120+ devices marketing leaders to learn first-hand experiences in creating campaigns that have increased engagement, provide value to customers, and ultimately increase ROI. By attending this event you will walk away with a strategy to create customized customer journeys (whether they be HCPs, hospitals, patients, pharmaceutical companies, or all of the above), integrate your digital marketing outreach with sales, and increase internal buy-in for digital marketing. Learn more...
Digital Pharma China Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities 16 - 17 July 2015 | Shanghai, China
Public Relations Communications Summit The leading event for communicators and public affairs executives within the Life Sciences Industry to meet and discuss the latest trends, challenges and converging forces 20 - 21 July 2015 | Bridgewater, NJ
The World Congress mPharma Summit Leverage the Benefits of Mobile Innovation in Your Digital Marketing Strategy Take $300 Off Standard Registration Rates - Mention Priority Code: PMNEWS (restrictions apply) 21 - 22 July 2015 | Boston, MA
Elevating Healthcare at the Point of Care An educational summit hosted by the Point of Care Communication Council (PoC3) focused on how we can elevate healthcare by empowering, activating, and engaging the patient 10 September 2015 | New York City, NY
In this 5-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, urges pharmaceutical companies to apply resources, including their brains, to come up with a solution that helps people take their medication and use these insights to develop the next generation of treatments.
Selected Content from Recent Issues of Pharma Marketing News
The Patients Included Initiative & Pharma
Pharma Should Offer Continuing Patient Education Grants
"Patient centricity," which aims to put patients' interests first, is all the rage these days in the pharmaceutical industry (read, for example, "The Debut of the Chief Patient Officer") and among attendees and speakers at pharma industry and medical conferences. But very few actual patients are part of the faculty and/or attendees of these conferences.
The recent negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News "Pharma Buzzword Survey," which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies.
This article summarizes the results of that survey.