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August 2014
4th Digital Marketing for Medical Devices
4th Digital Marketing for Medical Devices

Digital Marketing for Medical Devices provides a platform for marketing, product management and brand management professionals to learn, benchmark and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success. This unique event allows you to dive into the many issues and emerging opportunities in digital marketing facing medical device professionals today. Register before June 27th and save. Please be sure to mention Priority Code C480PMN.
11 - 13 August 2014 | Minneapolis, MN




3rd Annual Pharma Marketing Asia 2014
26 - 29 August 2014 | Singapore
September 2014
PharmaForce 2014
3 - 5 September 2014 | Baltimore, MD

ePatient Connections/2014
15 - 16 September 2014 | Philadelphia, PA

4th Annual Multichannel Marketing Summit 2014
4th Annual Multichannel Marketing Summit 2014

Providing the perfect platform for the industry's greatest marketing & digital minds!
17 - 18 September 2014 | London, UK

4th Pharmacovigilance, Risk Management & AER Conference
17 - 18 September 2014 | Philadelphia, PA
Multi-Channel Marketing & Social Media for Pharma
Multi-Channel Marketing & Social Media for Pharma

Learn actionable best practices & get thought provoking advice on how to overcome the challenges that arise from the constantly evolving multi-channel marketing & social media world.
17 - 19 September 2014 | Philadelphia, PA

2nd Annual Value-Added Services 2014
17 - 18 September 2014 | London, UK
5th Annual Biosimilars & Biobetters Conference
5th Annual Biosimilars & Biobetters Conference

With an in-depth focus on the current and future landscape of the biosimilars market, this year's conference will allow input from key industry experts in the field to engage in meaningful and important discussions on how to accelerate drug development to market.
29 - 30 September 2014 | London, UK
October 2014
2nd Annual Payers' Forum Europe
1 - 2 October 2014 | Berlin, Germany

Pharma Engagement Live 2014
7 - 8 October 2014 | Business Design Centre | London, UK
Digital Pharma East
21 - 24 October 2014 | Philadelphia, PA

10th Annual Patient Summit USA 2014
Do you know how best to engage your patients?
27 - 28 October 2014 | Philadelphia, PA
November 2014
13th Annual Market Access Summit
12 - 13 November 2014 | Toronto, CANADA
2nd Annual Multichannel Engagement USA 2014
2nd Annual Multichannel Engagement USA 2014

Deliver customer-centric engagement with integrated Multichannel Marketing capabilities
18 - 19 November 2014 | Radisson Blu Warwick Hotel Philadelphia
Scheduled Events

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Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Pharma Promotional Spending in 2013
Professional Detailing, eDetailing, DTC Advertising, Professional Meetings, Journal Advertising

Promotional Spend Allocation 2013

According to the latest Cegedim Strategic Data (CSD) Audit, the 20 pharma companies that spent the most on total promotion -- which includes traditional professional detailing, eDetailing, Direct-to-Consumer (DTC) advertising, professional meetings, and journal advertising -- spent a total of $14,784 Bn in 2013.

How representative is this of the entire industry? It's difficult to say. According to CSD, the Top 20 pharma companies spent $10.1 Bn on professional detailing in 2013, which is about 70% of the $14.9 Bn CSD estimated the entire industry spent on professional detailing in 2012. On the DTC side, the Top 20 spent $3.2 Bn, which is about 85% of the total of the $3.8 Bn total 2013 DTC spend according to Nielsen data. Based on these numbers, it seems fair to say the allocation of the promotional spend -- i.e., the portion of the spending pie devoted to each category -- of the Top 20 spenders is representative of the industry as a whole.

Topics include (partial list):
  • Pharma Not Walking the Walk, Digitally
  • Minuscule Amount Spent on eDetailing
  • DTC Promotional Spending
  • What's the Cost of a Sales Call by a Live Rep?
  • HCP versus Consumer Promotion
Access the full article here:
http://bit.ly/pmn1305-01a


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