It's time to revisit a survey that ran a couple of years ago. The survey asks you to "predict" the impact of possible future healthcare market scenarios on the drug industry in the next 5 to 8 years (ie, 2012 to 2019). CLICK HERE to take the survey. After taking the survey, you will be able to see the results to date.
January 2012
Ranking Pharma's Social Media Presence: Tracking a Moving Target! A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSD's desk research that tabulated how the top 100 pharmaceutical companies rank in terms of their Social media exposure (likes, posts, tweets, followers) on two of the most important social network websites: Facebook and Twitter.
Airs LIVE on Friday, January 27, 2012 * 11:00 AM Eastern US. Click here for more information and instructions for listening LIVE or to the audio podcast archive.
February 2012
The 11th Annual ePharma Summit Digital Marketing Innovators Driving the Customer Engagement Revolution February 6 - 8, 2012 * Sheraton Towers * New York, NY
Parallel Trade 6th - 7th February 2012 * Copthorne Tara Hotel * London, UK
Marketing Pharmaceuticals 2012 Workshop for Regulatory/Legal/Communications Professionals and Promotional Review Teams February 16 - 17, 2012 * Marriott Wardman Park * Washington, DC
KOL & Stakeholder Engagement Europe 2012 Build compliant, transparent and successful relationships with your medical and non-medical KOLs February 21 - 22, 2012 * Berlin, Germany
4th Annual Digital Pharma Europe The Digital Innovators' Forum for Learning Relevant Strategies & Realizing Results March 5 - 7, 2012 * Berlin, Germany
DIA: Medical Communications Workshop 2012 This program is specifically designed to meet the needs of individuals new to pharmaceutical industry-based medical communications. March 5 - 7, 2012 * Orlando, FL
Managed Care Summit 2012 Create lasting partnerships with payers, providers and pharma that will drive patient outcomes, product value and contracting success. April 11 - 12, 2012 * Philadelphia, PA
CBI's 11th Annual Patient Adherence Forum Improve Product Utilization and Patient Outcomes through Stakeholder Interaction and Patient-Centered Initiatives April 24 - 25, 2012 * Philadelphia, PA
Doctors 2.0™ & You The second edition of the must-attend annual health care social media conference in Paris May 23 - 24, 2011 * Paris, France
Patient Summit 2012 Deliver patient benefit to ensure payer buy in; leverage patient support networks, build credible partnerships and succeed in the age of digital. May 29 - 30, 2012 * London, UK
6th Annual Digital Pharma East The Digital Innovators' Forum for Learning Relevant Strategies & Realizing Results October 15 - 18, 2012 * Philadelphia, PA
Ranking Pharma's Social Media Presence: Tracking a Moving Target!
A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSD's desk research that tabulated how the top 100 pharmaceutical companies rank in terms of their Social media exposure (likes, posts, tweets, followers) on two of the most important social network websites: Facebook and Twitter.
Airs LIVE on Friday, January 27, 2012 11:00 AM Eastern US.
Selected Content from Most Recent Issue of Pharma Marketing News
Novo Nordisk Defends Choice of Paula Deen as Diabetes Spokesperson
The Celebrity is the Message
Unless you are living under a rock on the Moon, you've probably heard that Novo Nordisk has teamed up with celebrity Southern-style chef Paula Deen as a paid spokesperson.
You also probably know that Deen has Type 2 diabetes and that Novo makes a drug to treat that condition and that Deen is currently taking that drug.
And you must know that Novo Nordisk and Deen have taken a lot of heat -- eg, bad publicity -- about this new relationship.
We also do not know if all the bad publicity has helped or hurt Novo's efforts to promote its new "Diabetes in a New Light" website, which features new, diabetes-friendly recipes from Deen and her sons, Bobby and Jamie.
Considering all the bad publicity, Pharma Marketing News asked Ambre Morley, Associate Director, Product Communications, Novo Nordisk, to be a guest on Pharma Marketing Talk where she answered questions about why her company teamed up with Deen as a diabetes spokesperson.
Topics include:
Why Did you Chose Paula Deen?
Deen Versus Hoity-Toity Bourdain
Not My Mama's Meals
What About Social Media, Y'all?
The Celebrity Is the Message
Deen Now Emphasizes Eating in Moderation
Show Us the Money!
SURVEY: Use of Celebrities by Pharma
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FDA Guidance on Responding to Unsolicited Requests for Off-Label Information
Review of The Social Media Guidelines Nobody Expected!
Two days after Christmas, on December 27, 2011, while most of us were still on vacation, the FDA quietly issued "Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices." Section VI. of this guidance addresses responding to unsolicited requests on public forums such as the Internet.
While this may not be the "social media" guidance many people were expecting, it does include guidelines for responding to unsolicited requests for off-label information encoun-tered through "emerging electronic media."
This article takes a closer look at how the off-label guidelines apply to social media such as Youtube, Blogs, and Twitter.
Topics include:
A Bit of History
Defining "Off-label"
What We Expected Was This
In Best Interest of Public Health
Public vs. Private, Solicited vs. Unsolicited
Youtube and Solicited Requests
Blogger Example of "Solicited Request"
Proving Solicitation is Difficult
Twitter Example of "Solicited Request"
Private Responses and Serving the Public Interest
Sales and Marketing May be Seen, but Should NOT Be Heard From!
The Burden of Responding
Docket Open for Comments
Legal Challenges
Chart: FDA Guidance Translator
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