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Featured Conference
3 - 4 December 2014 | Philadelphia, PA

Deliver patient value and reimburse your services by innovating your business model
A new way of healthcare is here; services are now an essential part of patient care and will help the pharma industry to make a bigger impact as a healthcare provider. Learn how to put successful services in place to gain better access, reduce costs and help your end-user, the patient. Find out what the most innovative and forward-thinking companies are doing to differentiate their brand in the most competitive times pharma have ever faced. Read more...
December 2014
Value Beyond the Pill USA 2014
Value Beyond the Pill USA 2014

Deliver patient value and reimburse your services by innovating your business model
3 - 4 December 2014 | Philadelphia, PA

11th Annual Patient Summit USA 2014
11th Annual Patient Summit USA 2014

Do you know how best to engage your patients?
3 - 4 December 2014 | Philadelphia, PA

3rd Content Marketing for Life Sciences
3rd Content Marketing for Life Sciences

Optimize Life Sciences Marketing through the Delivery of Meaningful, Timely and Differentiated Content
4 - 5 December 2014 | Philadelphia, PA

Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA

Digital Health Maven Growth Salon
12 December 2014, 1:30 p.m. - 8:00 p.m. (Eastern) | New York, NY
January 2015
14th Bio/Pharma Contact Centers Conference
14th Bio/Pharma Contact Centers Conference

Optimize Contact Center and Patient Service Effectiveness Amid Increasing Regulations, Specialty Products and Social Media Channels
21 - 22 January 2015 | Philadelphia, PA

Social Media in the Pharmaceutical Industry
Social Media in the Pharmaceutical Industry

Reflecting on regulatory insights, customer focus, mobile & website advances and the vision for the industry in 2015
21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK



PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC

Big Data in Pharma Europe
Big Data in Pharma Europe

Taking the Next Steps on the Big Data Journey to Revolutionise Value-Based Personalised Healthcare
27 - 29 January 2015 | London, UK

19th Annual Drug Delivery Partnerships
28 - 30 January 2015 | Boca Raton, FL

10th Annual Summit on Biosimilars
10th Annual Summit on Biosimilars

Analyze the Regulatory Landscape and Maximize Commercial Potential to Achieve Market Access
29 - 30 January 2015 | Alexandria, VA
February 2015
Expanded Access Programs
Expanded Access Programs

Strategies to create regulatory-compliant and equitable access programs for patients with unmet medical needs.
3 - 4 February 2015 | Philadelphia, PA

4th Hub Models and Program Design
4th Hub Models and Program Design

New Approaches and Hub Strategies to Optimize Patient Services and Program Effectiveness
5 - 6 February 2015 | Philadelphia, PA

8th Annual Oncology Commercialization & Market Access
8th Annual Oncology Commercialization & Market Access

Demonstrate Value, Navigate Payment Reform and Maximize Product Uptake
24 - 26 February 2015 | San Francisco, CA

Sample Compliance and Reporting Summit
Sample Compliance and Reporting Summit

Establish Effective Protocols to Enhance Analytics, Mitigate Risk and Increase Efficiency
25 - 26 February 2015 | Philadelphia, PA

Speaker Programs 2015
Speaker Programs 2015

The Evolution of Speaker Programs in the Wake of The Open Payments Data Release and Advances in Technology
25 - 26 February 2015 | Philadelphia, PA

Exchange Access Strategies
Exchange Access Strategies

Plan Coverage • Contract Structures • Coupons and Cost Sharing • Formulary Nuances
26 February 2015 | Philadelphia, PA
March 2015
PAP 2015 - 16th Patient Assistance and Access Programs
PAP 2015 - 16th Patient Assistance and Access Programs

Ensure Prescription Drug Coverage, Financial Support and Access to Care for Uninsured and Underinsured Patients
2 - 4 March 2015 | Baltimore, MD

Social Media and Digital Platforms Compliance Strategies Summit
Social Media and Digital Platforms Compliance Strategies Summit

Mitigate Enforcement Risks with Disease Education and Bio/Pharma Digital and Social Promotion
10 - 11 March 2015 | Philadelphia, PA

Compliance Monitoring Programs
Compliance Monitoring Programs

Signal Experiences and Best Practices for Signal Detection, Issue Spotting and Risk Mitigation
18 - 19 March 2015 | Philadelphia, PA

Pharma Forum 2015
Pharma Forum 2015

Where Meeting Managers Unite for Education, Collaboration and Innovation
22 - 25 March 2015 | National Harbor, MD

13th Annual eyeforpharma Barcelona 2015
13th Annual eyeforpharma Barcelona 2015

Your Customer is in Charge!
24 - 26 March 2015 | Barcelona, Spain


eRX and HER
eRX and HER

Leverage Opportunities for Promotional Effectiveness
25 - 26 March 2015 | Philadelphia, PA

Third Party Risk, Audits and Oversight
Third Party Risk, Audits and Oversight

Evaluate Distributors, Agents, Logistics and other 3rd Parties in the Life Science Industry
25 - 26 March 2015 | Philadelphia, PA
April 2015
13th Annual eyeforpharma Philadelphia 2015
13th Annual eyeforpharma Philadelphia 2015

Explore how pharma is improving health outcomes through collaboration, innovation and technology.
7 - 8 April 2015 | Philadelphia, PA

Global Transparency Reporting Congress
Global Transparency Reporting Congress

Evolving Guidelines for Disclosing HCP Spend Across the Globe
15 - 16 April 2015 | London, UK

Transparency Reporting West
Transparency Reporting West

Process & System Innovation for Compliance & Commercial Excellence
22 - 23 April 2015 | San Diego, CA
May 2015
iPharma 2015
iPharma 2015 - CBI's Marketing Innovation Forum

CBI's Marketing Innovation Forum
14 - 15 May 2015 | New York, NY
Scheduled Events

Appropriate Use of Twitter by Pharma
Silja ChouquetIn this 2-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies should stop trying to market brands via Twitter and focus on using it to support patients.

Silja was speaking at "The Future of Branding is #Now" 6th Ideagoras-BBVA International Conference on Innovation and Collaborative Branding (November 6, 2014).


Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Drug Industry Rips Into FDA Over Social Media Guidelines
A Summary of Industry Comments Regarding Twitter & Google Adwords

Pharma Rips FDA a New One

Ever since the epic #FAIL of FDA's July 10, 2014 webinar, which attempted to explain the agency's June 2014 social media guidelines, FDA has been the butt of jokes behind "closed doors" at industry conferences.

Now, the industry's door is open thanks to comments recently submitted to the docket by industry groups and made public by the FDA. It's always interesting and educational to read these comments.

This article summarizes some of the main points made by PhRMA, Washington Legal Foundation (WLF), BIO, Medical Information Working Group (MIWG), Patient, Consumer, and Public Health Coalition, and several pharmaceutical companies, regarding FDA's Draft Guidance on using Internet and social media platforms with character space limitations.

Topics include (partial list):
  • FDA is Inconsistent, Says PhRMA
  • What's Good for the Goose (FDA) Should Be Good for the Gander (Pharma)
  • Fist Amendment Issues
  • FDA Rules are Anti-"Patient-Centric"
  • PhRMA Recommends the "One-Click Rule"
Download the full text PDF file here:
http://bit.ly/pmn1308-03a

Online e-Patient & Celebrity Patient Video Testimonials
Anecdotal Experience Marketing

Watch Video

Pharma marketers are capitalizing on the e-Patient movement by leveraging social media, online video, and real patient stories in an effort to become more "patient centric" (see, for example, "Patient Story-telling Marketing"). Add a celebrity spokesperson who is also a patient or a caretaker of a patient and you've got gold!

But in some cases, this practice may be going too far. This article asks the question: Can anecdotal "evidence"/experiences mentioned in patient videos -- even unbranded videos -- cause unnecessary visits to the doctor's office and over prescribing of drugs with serious side effects?

Topics include (partial list):
  • Real Stories from Real Moms & Daughters
  • Symptoms & Undocumented Anecdotal Evidence
  • The Selling of ADHD and Ethics of Disease Awareness Advertising
  • Persuasive Celebrity Patient Video Testimonials
  • Overstating Efficacy
  • Declaration of Health Data Rights
Download the full text PDF file here:
http://bit.ly/pmn1308-01a


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