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Featured Conference
10 - 12 August 2015 | Minneapolis, MN

Join 120+ devices marketing leaders to learn first-hand experiences in creating campaigns that have increased engagement, provide value to customers, and ultimately increase ROI. By attending this event you will walk away with a strategy to create customized customer journeys (whether they be HCPs, hospitals, patients, pharmaceutical companies, or all of the above), integrate your digital marketing outreach with sales, and increase internal buy-in for digital marketing. Learn more...
July 2015
Digital Pharma China
Digital Pharma China

Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities
16 - 17 July 2015 | Shanghai, China

Public Relations Communications Summit
Public Relations Communications Summit

The leading event for communicators and public affairs executives within the Life Sciences Industry to meet and discuss the latest trends, challenges and converging forces
20 - 21 July 2015 | Bridgewater, NJ

The World Congress mPharma Summit
The World Congress mPharma Summit

Leverage the Benefits of Mobile Innovation in Your Digital Marketing Strategy
Take $300 Off Standard Registration Rates - Mention Priority Code: PMNEWS (restrictions apply)
21 - 22 July 2015 | Boston, MA



Life Sciences Product Launch Summit
28 - 29 July 2015 | Philadelphia, PA
August 2015
Life Science Programmatic Buying Summit
Life Science Programmatic Buying Summit

Learn Contemporary Programmatic Purchasing Strategies While Ensuring Compliance and Cutting Costs
10 - 11 August 2015 | Philadelphia, PA

5th Digital Marketing for Medical Devices
5th Digital Marketing for Medical Devices

Leveraging Digital to Foster Meaningful Relationships with Patients, Physicians and Industry Stakeholders
10 - 11 August 2015 | Minneapolis, MN



Speed to Therapy Strategy Summit
11 - 12 August 2015 | Philadelphia, PA

Population Health Management and Clinical Decision Support for BioPharma
11 - 12 August 2015 | Philadelphia, PA

Life Science Data Privacy, Integrity and Security Summit
12 - 13 August 2015 | Philadelphia, PA

9th Annual Forum on Transparency and Aggregate Spend
9th Annual Forum on Transparency and Aggregate Spend

Benchmark Winning Frameworks for Successful Compliance and Commercial Programs
17 - 19 August 2015 | Washington, DC

PharmaForce 2015
25 - 27 August 2015 | Arlington, VA
September 2015
Elevating Healthcare at the Point of Care
Elevating Healthcare at the Point of Care

An educational summit hosted by the Point of Care Communication Council (PoC3) focused on how we can elevate healthcare by empowering, activating, and engaging the patient
10 September 2015 | New York City, NY

Immunotherapy Commercialization
17 - 18 September 2015 | San Diego, CA

Global Pharma Marketing Leaders 2015
Global Pharma Marketing Leaders 2015

Join Top Class Pharma Marketing Executives From Across the Globe
21 - 22 September 2015 | Berlin, Germany

5th Hub Models and Program Design
29 - 30 September 2015 | San Diego, CA

9th Annual Digital Pharma East
9th Annual Digital Pharma East

29 September - 2 October 2015 | Philadelphia, PA


October 2015
European Pharmaceutical Pricing & Reimbursement
European Pharmaceutical Pricing & Reimbursement

Address and overcome challenges caused by increased market access complexity
5 - 6 October 2015 | London, UK

12th Annual Patient Summit USA 2015
12th Annual Patient Summit USA 2015

Walk the talk: Align your strategy around a better patient experience
19 - 20 October 2015 | Philadelphia, PA

3rd Annual Promotional Review Committee Compliance & Best Practices
27 - 28 October 2015 | Morristown, NJ

ePatient Connections/2015
ePatient Connections/2015

Enhancing ePatient and Life Science Stakeholder Relations in Order to Create Improved Health Outcomes and Therapeutic Engagements
29 - 30 October 2015 | Philadelphia, PA

November 2015
12th Annual Patient Summit USA 2015
3rd Annual Multichannel Engagement USA 2015

Engage with the movers and shakers of pharma marketing and commercial operations
19 - 20 November 2015 | Philadelphia, PA
Scheduled Events

"DE-scribe" Medicines to Improve Adherence
Silja Chouquet
In this 5-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, urges pharmaceutical companies to apply resources, including their brains, to come up with a solution that helps people take their medication and use these insights to develop the next generation of treatments.


Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

The Patients Included Initiative & Pharma
Pharma Should Offer Continuing Patient Education Grants

PI Logo

"Patient centricity," which aims to put patients' interests first, is all the rage these days in the pharmaceutical industry (read, for example, "The Debut of the Chief Patient Officer") and among attendees and speakers at pharma industry and medical conferences. But very few actual patients are part of the faculty and/or attendees of these conferences.

Download the full text PDF file here:
http://bit.ly/pmn140403p

Pharma Marketing Buzzwords
The Good, the Bad, & the Just Plain Useless!

Pharma Buzzword Bingo Card


The recent negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News "Pharma Buzzword Survey," which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies.

This article summarizes the results of that survey. 

Download the full text PDF file here:
http://bit.ly/pmn140401p


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