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Featured Conference
12 - 14 May 2015 | Rome, Italy

For 2015 we are extremely proud and excited to partner with and host the conference at the Merck Serono Headquarters in Rome, Italy. The conference will provide an extensive review of the way marketing is evolving in Europe and globally: setting standards for excellence in digital/social marketing, data-driven campaigns, building relationships with key audiences, integrating digital and non-digital touch-points, driving demand, working more closely with sales, developing consistent ways to measure success, predictive techniques and creating a measurable impact on the sales funnel. Learn more...
March 2015
TSharing Clinical Trial Data: Maximizing Benefits, Minimizing Risk
Sharing Clinical Trial Data: Maximizing Benefits, Minimizing Risk

Learn to Balance Privacy and IP Protection with the Drive to Advance Medicine
31 March 2015 | Webinar: 1:00 - 2:00 p.m. ET
April 2015
What's Next for Mobile Medical Apps?
7 April 2015 | 3:00 - 4:30 PM ET | Webinar

13th Annual eyeforpharma Philadelphia 2015
13th Annual eyeforpharma Philadelphia 2015

Explore how pharma is improving health outcomes through collaboration, innovation and technology.
7 - 8 April 2015 | Philadelphia, PA

Mental Health Digital Innovation Challenge
8 April 2015 | 6:30 - 9:30 PM ET | New York, NY

Global Transparency Reporting Congress
Global Transparency Reporting Congress

Evolving Guidelines for Disclosing HCP Spend Across the Globe
15 - 16 April 2015 | London, UK

Emerging Big Data Analytics in Pharma
19 - 22 April 2015 | Arlington, VA

Real-Time Benefit Verification and ePrior Authorization
Real-Time Benefit Verification and ePrior Authorization

Next Steps for Formulary and Coverage Visibility
21 - 22 April 2015 | Philadelphia, PA

Transparency Reporting West
Transparency Reporting West

Process & System Innovation for Compliance & Commercial Excellence
22 - 23 April 2015 | San Diego, CA

Life Sciences Advisory Boards Strategy and Efficiency Summit
Life Sciences Advisory Boards Strategy and Efficiency Summit

Build Comprehensive Boards to Maximize Advisor Engagement and Maintain Compliance
23 - 24 April 2015 | San Diego, CA

2nd Annual Pre-Filled Syringes America
2nd Annual Pre-Filled Syringes America

Over 100 delegates discuss the latest achievements in the pre-filled syringe marketplace, developments in human factor studies, device development, regulations, and more.
27 - 28 April 2015 | Iselin, NJ

Coupon and Co Pay Master Class
Coupon and Co Pay Master Class

Improve Patient Acquisition and Retention Through Enhanced and Compliant Discount Programs
27 - 28 April 2015 | San Francisco, CA

4th Digital Marketing for Medical Devices West
4th Digital Marketing for Medical Devices West

Leverage Digital to Expand Your Reach, Foster Brand Loyalty and Add Value for Your Customers
27 - 29 April 2015 | San Francisco, CA
May 2015
7th Annual Digital Pharma Europe
7th Annual Digital Pharma Europe

Delivering excellence in digital/social marketing, data-driven campaigns, integrating digital and non-digital touch-points, predictive analytics and creating measurable impact on the sales funnel
12 - 14 May 2015 | Rome, Italy

iPharma 2015 - CBI's Marketing Innovation Summit
iPharma 2015 - CBI's Marketing Innovation Summit

CBI's Marketing Innovation Forum
14 - 15 May 2015 | New York, NY
June 2015
6th Annual Digital Pharma West
6th Annual Digital Pharma West

1 - 3 June 2015 | San Francisco, CA

Doctors 2.0 & You
4 - 5 June 2015 | Paris, France

6th Aggregate Spend and Sunshine Act Conference
6th Aggregate Spend and Sunshine Act Conference

Enhance Data Disclosure, Transparency Reporting and Compliance Strategies to Drive Aggregate Spend Efficiency
8 - 9 June 2015 | Philadelphia, PA

6th KOL Engagement and Advisory Boards Summit
8 - 9 June 2015 | Philadelphia, PA

2nd Annual Promotional Review Committee Compliance & Best Practices - MidWest
8 - 9 June 2015 | Chicago, IL

5th Edition PharmAccess Leaders Forum Spring
8 - 10 June 2015 | Brussels, Belgium
July 2015
Digital Pharma China
Digital Pharma China

Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities
16 - 17 July 2015 | Shanghai, China

Public Relations Communications Summit
Public Relations Communications Summit

20 - 21 July 2015 | Bridgewater, NJ
October 2015
Scheduled Events

Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market
Podcast: The Three Pillars of Sanofi's Patient-Centric Strategy. Pharmaguy interviews Anne C. Beal, MD, MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Development, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance the company's ability to deliver health care solutions that matter most to patients and those who care for them.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Patient Centricity, Transparency, & Pharma's Reputation
Getting Beyond Lip Service

Nobody Knows POLs Online

A recent eyeforpharma "Industry Healthcheck" survey of 1600 pharma executives found that 85% of respondents agreed that patient-centricity is the best route to profitability and a key indicator of reputation among patients, although one respondent said there is a "huge gap and disconnect here between intent and action."

Another "buzz" word/phrase popular in the pharmaceutical industry these days is "transparency."

This article discusses real world examples of patient-centricity in pharmaceutical marketing and the need for more transparency in how pharmaceutical companies partner with patients online.

Download the full text PDF file here:
http://bit.ly/pmn140203

The Consumer Brief Summary
FDA's New Thinking Regarding Risk Communication

Fair Balance

New evidence -- and comments from the pharma industry -- motivated the FDA to issue "revised draft guidance" on February 9, 2015, titled "Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drugs."

The new guidelines jettison the "traditional approach" to fulfilling the brief summary requirement and replaces it with what the FDA calls the "Consumer Brief Summary."

What no one, including the FDA, is talking about, however, is the "fair balance" section of Rx drug ads.

This article summarizes the new guidelines and reviews the need for additional guidelines that specifically address the fair balance section of DTC print ads.



Download the full text PDF file here:
http://bit.ly/pmn140201


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