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Competitive Landscape Seminar: Healthcare Reform
Competitive Landscape Seminar: Healthcare Reform | May 6
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April 2014
Pharma KAM Training: Southeast Asia
27 - 28 April 2014 | Online Training

2014 Canadian Pharma Market Research Conference
29 - 30 April 2014 | Sheraton Toronto Airport Hotel & Conference Centre, Canada
May 2014
Competitive Landscape Seminar: Healthcare Reform
Competitive Landscape Seminar: Healthcare Reform

World-class Thought Leadership | Actionable, Forward-Thinking Recommendations
6 May 2014 | San Francisco, CA
iPharma 2014
iPharma 2014

Inspiring Innovation, Intelligence and Insight in a Marketer's World…
8 - 9 May 2014 | New York, NY

Digital Pharma - Latin America
Digital Pharma - Latin America

Overcoming the Challenges to Advancing Digital Marketing in LATAM
8 - 9 May 2014 | Miami, FL

Big Data in Pharma
12 - 13 May 2014 | London, UK

PharmaMarketing Summit 2014
12 - 14 May 2014 | Eau Palm Beach Resort & Spa, FL
Pharma CXM: Customer Experience Management
Pharma CXM: Customer Experience Management

Creating competitive advantage by adopting a strategic & integrated customer-centric approach through multiple touch points
19 - 20 May 2014 | Princeton, NJ
FMV of HCP and Investigator Payments
FMV of HCP and Investigator Payments

Optimize Reporting and Compensation Strategies to Avoid Risk of Bribe and Kickback Allegations
20 - 21 May 2014 | Philadelphia, PA

Managed Care Account Management Training
20 - 22 May 2014 | Miami, FL

2nd Annual Mobile and Multichannel Strategy for Pharma
21 May 2014 | Webinar/Online Seminar

3rd Annual Orphan Drug Congress
21 - 22 May 2014 | Barcelona, Spain
8th Annual Congress eyeforpharma Latin America 2014
8th Annual Congress eyeforpharma Latin America 2014

Sales, Digital Marketing &amo; Multichannel Excellence
22 - 23 May 2014 | Miami, FL
June 2014
Doctors 2.0™ & You
5 - 6 June 2014 | Paris, France

3rd Annual Strengthening Patient Advocacy Relations Across the Life Sciences
12 - 13 June 2014 | Arlington, VA
2nd Content Marketing for Life Sciences
2nd Content Marketing for Life Sciences

Strategic Marketing to Ensure Dynamic Content Creation & Delivery for HCPs and Patients
12 - 13 June 2014 | Chicago, IL

PAAS 2014 - Patient Adherence and Access Summit
PAAS 2014 - Patient Adherence and Access Summit

Beyond Theory - Showcasing Case-Specific Examples in Patient Adherence
17 - 18 June 2014 | Philadelphia, PA

eyeforpharma Canada 2014
17 - 18 June 2014 | Toronto, Canada | #e4pCanada
July 2014
The 2014 Midwest TIPPA Meeting
The 2014 Midwest TIPPA Meeting

Featuring an all-star speaking faculty of publication professionals from pharma, biotech and the medical device industry
15 - 16 July 2014 | Chicago, IL
Digital Pharma - West
Digital Pharma - West

Integrating customer centricity, digital innovation and risk balance in an evolved pharma business model.
29 - 31 July 2014 | San Francisco, CA

September 2014
4th Annual Multichannel Marketing Summit 2014
4th Annual Multichannel Marketing Summit 2014

Providing the perfect platform for the industry's greatest marketing & digital minds!
17 - 18 September 2014 | London, UK

4th Pharmacovigilance, Risk Management & AER Conference
17 - 18 September 2014 | Philadelphia, PA
October 2014
2nd Annual Payers' Forum Europe
1 - 2 October 2014 | Berlin, Germany
Scheduled Events

The Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?
Podcast: Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking clarification of when a pharmaceutical company is "responsible" for postmarketing reporting when promoting drugs on third-party sites."
Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

The Virtual Sales Rep
It's Not About eDetailing!

Evolution of the Pharma Sales Rep

A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of "virtual" sales reps. This article presents a Wockhardt USA case, which employed the vRep virtual sales rep platform.

Items include (partial list):
  • What Are Reps Absolutely Needed For?
  • Physician Access Continues to Decline
  • What's the Cost of a Sales Rep Visit?
  • The Virtual Sales Rep - A Case Study
Download the full text PDF file here:
http://bit.ly/pmn130303p

Right & Wrong Ways for Pharma to Correct Misinformation on Wikipedia
Some Guidelines for Pharma

Pharma Wikipedia

Should the pharmaceutical industry or agents of the industry step up and edit content on Wikipedia?

This article discusses both the right and wrongs ways for pharma to do this using real-life examples.

Items include (partial list):
  • Wikipedia Health Access Factoids
  • Who Currently Edits Wikipedia Drug Info?
  • The Right Way
  • Wikipedia's Pharma Vacuum
  • Abbott Caught Altering Entries to Wikipedia
  • Open Access Guidelines
  • Waiting for FDA Guidelines
  • The Wrong Way
Download the full text PDF file here:
http://bit.ly/pmn130302p


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