Pharma Marketing Meetings
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August 2014
3rd Annual Pharma Marketing Asia 2014
26 - 29 August 2014 | Singapore
September 2014
PharmaForce 2014
3 - 5 September 2014 | Baltimore, MD

4th International Conference on Pharmaceutical Regulatory Affairs
8 - 10 September 2014 | Raleigh, NC

Independent Medical Education and Grants Breakthrough Summit
Independent Medical Education and Grants Breakthrough Summit

Next-Generation Grants and Projects that Deliver Innovative Solutions to Quality-Driven Medical Education
9 - 10 September 2014 | Philadelphia, PA

Social Media Compliance Strategies & Benchmarking Summit
Social Media Compliance Strategies & Benchmarking Summit

Receive Crucial Updates and Explore Compliance and Commercial Ramifications Driven by FDA Guidance on Social Media
12 September 2014 | Philadelphia, PA

ePatient Connections/2014
15 - 16 September 2014 | Philadelphia, PA

4th Annual Multichannel Marketing Summit 2014
4th Annual Multichannel Marketing Summit 2014

Providing the perfect platform for the industry's greatest marketing & digital minds!
17 - 18 September 2014 | London, UK

4th Pharmacovigilance, Risk Management & AER Conference
17 - 18 September 2014 | Philadelphia, PA

5th Annual Internal Audit Summit
5th Annual Internal Audit Summit

Optimize Audit Effectiveness and Address Evolving and Complex Compliance Challenges
17 - 19 September 2014 | Philadelphia, PA

Multi-Channel Marketing & Social Media for Pharma
Multi-Channel Marketing & Social Media for Pharma

Learn actionable best practices & get thought provoking advice on how to overcome the challenges that arise from the constantly evolving multi-channel marketing & social media world.
17 - 19 September 2014 | Philadelphia, PA

Independent Medical Education and Grants Breakthrough Summit
2nd Annual Value-Added Services 2014

Integrate healthcare by aligning your customer journey and new commercial model
17 - 18 September 2014 | London, UK

Big Data in Pharma Briefing
23 September 2014 | London, UK

3rd International Conference on Biomarkers in Diagnostics & Therapeutics
24 - 25 September 2014 | Singapore

Coupon and Co-Pay Off-Set Strategies
Coupon and Co-Pay Off-Set Strategies

Leverage ROI-Generating Discount Programs to Increase Patient Acquisition and Retention
29 - 30 September 2014 | Philadelphia, PA

5th Annual Biosimilars & Biobetters Conference
5th Annual Biosimilars & Biobetters Conference

With an in-depth focus on the current and future landscape of the biosimilars market, this year's conference will allow input from key industry experts in the field to engage in meaningful and important discussions on how to accelerate drug development to market.
29 - 30 September 2014 | London, UK
October 2014
e-Rx and EHR Master Class
e-Rx and EHR Master Class

Leverage the Power of e-Rx and EHR for Promotional Effectiveness
1 October 2014 | London, UK

2nd Annual Payers' Forum Europe
1 - 2 October 2014 | Berlin, Germany

Pharma Engagement Live 2014
7 - 8 October 2014 | Business Design Centre | London, UK

MedComm 2014 - CBI's Medical Communications and Information Summit
MedComm 2014 - CBI's Medical Communications and Information Summit

Deliver Impactful Information and Monitor Compliance in a Patient Empowered Era
8 - 9 October 2014 | San Francisco, CA

Specialty Launch Excellence in the Evolving Landscape
20 - 21 October 2014 | Philadelphia, PA

Digital Pharma East
21 - 24 October 2014 | Philadelphia, PA



Specialty Brand Building and Sales Strategy Summit
Specialty Brand Building and Sales Strategy Summit

Optimize Sales and Marketing Tactics to Grow Specialty Brands and Advance Patient Services
27 - 28 October 2014 | Philadelphia, PA

10th Annual Patient Summit USA 2014
Do you know how best to engage your patients?
27 - 28 October 2014 | Philadelphia, PA
November 2014
13th Annual Market Access Summit
12 - 13 November 2014 | Toronto, CANADA

WCC 2014 - CBI's 5th Annual West Coast Compliance Congress
WCC 2014 - CBI's 5th Annual West Coast Compliance Congress

Where Local CCOs and Their Compliance, Legal and Regulatory teams Gather to Benchmark, Network and Share Best Practices
13 - 14 November 2014 | San Francisco, CA

2nd Annual Multichannel Engagement USA 2014
2nd Annual Multichannel Engagement USA 2014

Deliver customer-centric engagement with integrated Multichannel Marketing capabilities
18 - 19 November 2014 | Radisson Blu Warwick Hotel Philadelphia

HCP Engagement and Spend Reporting Summit
HCP Engagement and Spend Reporting Summit

Overcome Barriers for KOL Identification, Access, Compensation and Reporting
18 - 19 November 2014 | Philadelphia, PA
December 2014
Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA
January 2015
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC
Scheduled Events

The Dark Side of Digital Health: "Unhealthy Surveillance"
Fard Johnmar
Fard Johnmar
Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

How to Host a Successful Pharma TweetChat
Tips from Boehringer Ingelheim

BI Tweet Chat

Boehringer Ingelheim (BI) has hosted several disease-specific TweetChats focused on atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value to stakeholders and to BI, while remaining compliant with existing laws and regulations.

This article reviews BI's "playbook" -- titled "How pharma TweetChats can drive healthcare innovation" -- which provides detailed insights for planning and delivering successful pharma TweetChats. The authors of the playbook -- Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at BI -- were also interviewed for this article.

Topics include (partial list):
  • Sharing Lessons
  • Planning a TweetChat
  • Moderator or No Moderator?
  • Measuring Success
  • The Future of Pharma TweetChats
Access the full article here:
http://bit.ly/pmn1306-03

Pharma Promotional Spending in 2013
Professional Detailing, eDetailing, DTC Advertising, Professional Meetings, Journal Advertising

Promotional Spend Allocation 2013

According to the latest Cegedim Strategic Data (CSD) Audit, the 20 pharma companies that spent the most on total promotion -- which includes traditional professional detailing, eDetailing, Direct-to-Consumer (DTC) advertising, professional meetings, and journal advertising -- spent a total of $14,784 Bn in 2013.

How representative is this of the entire industry? It's difficult to say. According to CSD, the Top 20 pharma companies spent $10.1 Bn on professional detailing in 2013, which is about 70% of the $14.9 Bn CSD estimated the entire industry spent on professional detailing in 2012. On the DTC side, the Top 20 spent $3.2 Bn, which is about 85% of the total of the $3.8 Bn total 2013 DTC spend according to Nielsen data. Based on these numbers, it seems fair to say the allocation of the promotional spend -- i.e., the portion of the spending pie devoted to each category -- of the Top 20 spenders is representative of the industry as a whole.

Topics include (partial list):
  • Pharma Not Walking the Walk, Digitally
  • Minuscule Amount Spent on eDetailing
  • DTC Promotional Spending
  • What's the Cost of a Sales Call by a Live Rep?
  • HCP versus Consumer Promotion
Access the full article here:
http://bit.ly/pmn1305-01a


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