Social Media in the Pharmaceutical Industry July 9 - 10, 2012 * London, UK Overcoming the barriers that stop you using social media effectively and creating pathways to guide your strategy
Understanding the Digital Health Mom While Internet-Savvy Mothers Are Embracing Digital Technologies, Health Organizations May Struggle to Reach Them
A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies. A FREE Pharma Marketing Talk LIVE Podcast and Online Chat! Airs LIVE on Thursday, May 17, 2012 * 2:00 PM (Eastern US).
ADC Summit May 23 - 24, 2012 * Copthorne Tara Hotel * London, UK
Doctors 2.0™ & You The second edition of the must-attend annual health care social media conference in Paris May 23 - 24, 2011 * Paris, France
Patient Summit 2012 Deliver patient benefit to ensure payer buy in; leverage patient support networks, build credible partnerships and succeed in the age of digital. May 29 - 30, 2012 * London, UK
Social Media in the Pharma Industry Overcoming the barriers that stop you using social media effectively and creating pathways to guide your strategy July 9 - 10, 2012 * London, UK
2nd Annual ePharma Summit West Innovate Your Marketing Strategy to Succeed in the New Commercial Model July 17 - 19, 2012 * San Francisco, CA
The Pharma Marketing Show Innovation and excellence in multichannel marketing for pharma September 25 - 28, 2012 * London, UK
KOL Management Identifying, building and maintaining relationships with key opinion leaders September 26 - 27, 2012 * Copthorne Tara Hotel * London, UK
6th Annual Digital Pharma East The Digital Innovators' Forum for Learning Relevant Strategies & Realizing Results October 15 - 18, 2012 * Philadelphia, PA
A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies.
Airs LIVE on Thursday, May 17, 2012 2:00 PM (Eastern US)
Selected Content from Most Recent Issue of Pharma Marketing News
What's Your Infographics Strategy?
Pharma Ponders Pinterest
"Just when we are overrun with the need for content & media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy," said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk.
"Infographics (a.k.a., information graphics) are a not so much a 'new' as a 'recently repopularized' visual communications medium that I think of as a cross between prose article, powerpoint slide deck and wall poster," said DeLarge. "Lately I have mostly experienced these on the newly popular social media platform, Pinterest, which I understand is now only third to Facebook and Twitter is its prolific usership."
Laura Kolodjeski (@lkolodjeski), Community Manager for Sanofi US Diabetes, sent me a Twitter DM announcing the launch of Diabetapedia (di-ah-bee-tah-pee-dee-ah), a new site "to help meet educational needs of diabetes community." According to Laura, the goal is to create "a single, comprehensive place where anyone can find and share definitions of diabetes-related terms and phrases." The site's tag line is "Diabetes doesn't define you... so define diabetes."
One of the most frequently asked questions about email advertising received by Pharma Marketing Network is similar to this one:
"You do a lot of conference blasts so I'm wondering if you could provide advice on how to get better open rates (what subject lines seem to work), and how did my click through compare to other conference producers?"
What makes an email ad effective depends on several factors. The subject line is just one. Other factors include the day of the week and the time of day the blast is sent, which is the subject of this report.
Read this report for suggestions on how to improve open rates for email ad blasts. Also included is the 2012 PMN Email Rate Card.
Learn more about PMN Email Advertising... click here.
Each issue of Pharma Marketing News is packed with facts,
opinions, and case studies based upon interviews with experts in
the field of pharmaceutical marketing. Highlights of presentations
from industry conferences and links to references help subscribers keep up to date on best
practices and network with their peers.
Use this Form to request a listing for your conference or event