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DigiPharm's EU ePharma Pioneers: Doing More with Less
A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference.
A FREE Pharma Marketing Talk LIVE Podcast and Online Chat!
Wednesday, September 8, 2010 * 9 AM Eastern US
Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior
A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.
A FREE Pharma Marketing Talk LIVE Podcast and Online Chat!
Thursday, September 9, 2010 * 2 PM Eastern US
• Sales Excellence & Business Intelligence for Pharma Australia
  Sept 13 - 14, 2010 * Sydney, Australia
  
  
• mHealth Conference & Expo
  September 13 - 15, 2010 * Dubai, UAE
  
  Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes
  A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.
  A FREE Pharma Marketing Talk LIVE Podcast and Online Chat!
  Tuesday, September 14, 2010 * 2 PM Eastern US
  The Great DTC Debate: Are Drug Marketers an Endangered Species?
  Robert Ehrlich, CEO and Chairman,DTC Perspectives, Inc., joins John Mack, Editor of Pharma Marketing News and creator of Pharma Marketing Blog, to debate whether or not DTC marketers are being pushed to extinction by government regulations and other forces.
  A FREE Pharma Marketing Talk LIVE Podcast and Online Chat!
  Tuesday, September 21, 2010 * 2 PM Eastern US
  

• Pharma CI Conference & Exhibition
  September 21 - 22, 2010 * Parsippany, NJ

• Mobile Healthcare Industry Summit 2010
  September 21 - 22, 2010 * London, UK

• U.S. Pharma Forecasting Workshop
  September 22 - 23, 2010 * Philadelphia, PA * Doubletree Hotel Philadelphia
  Improving Patient Outcomes: Engaging Patients to Improve Adherence
  A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view.
  A FREE Pharma Marketing Talk LIVE Podcast and Online Chat!
  Thursday, September 23, 2010 * 2 PM Eastern US
  

• e-Patient Connections 2010
  September 28 - 29, 2010 * Philadelphia, PA
  
  
• CMO Summit 2010
  September 27 - 29, 2010 * Sheraton Mirage Resort & Spa Gold Coast * Queensland, Australia

• DigiPharm Europe 2010
  September 28 - Oct 1, 2010 * London, UK

• EU Pharma Forecasting Workshop
  September 28 - 29, 2010 * London England * Radisson Edwardian Vanderbilt Hotel

• Getting It Right in the Emerging Markets
  Identifying the opportunities and avoiding the pitfalls in conducting market research in new geographies (Free Educational Webinar)
  September 29, 2010 * 10:30 am - 12:00 pm EDT

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October 2010

• 2nd Annual Market Access Canada Summit
  October 4 - 5, 2010 * Toronto, Canada

• Managing Partnerships with CROs
  October 4 - 5, 2010 * London, UK

• 4th Annual Pharma Forecasting Excellence Summit
  Optimize forecasts and drive portfolio strategy into the new decade
  October 5 - 6, 2010 * Boston, MA

• Selling Sickness - Influence on influence
  October 7 - 8, 2010 * Movenpick Hotel * Amsterdam City Centre
  For updates, visit the conference website or this Pharma Marketing Network Forum

• Personalised Medicine
  October 11 - 12, 2010 * London, UK

• PharmaForce
  Manufacturers Use Code: 10406XM92 to Receive $200 off the registration fee
  October 12 - 14, 2010 * Hyatt Regency * Princeton, NJ

• 10th Annual Pharma Marketing Summit
  The largest and most influential Marketing meeting in Europe
  October 13 - 14, 2010 * Zurich, Switzerland

• The Multi Channel Pharma Marketing Event
  October 13 - 14, 2010 * Doubletree * Princeton, NJ
  
  
• 4th Annual Digital Pharma East
  Join Leading Pharma Marketing Executives at The Most Innovative Event in the Pharma Industry!
  October 18 - 20, 2010 * Hyatt at The Bellevue * Philadelphia, PA
  Pharma Marketing News Subscribers, Save 10% off the conference registration rate, enter P625PMN when registering
  
  
• Mobile Health Expo 2010
  Mobile Health Expo is the only event focusing on the convergence of mobile technology and healthcare across the entire mobile health ecosystem
  October 18 - 21, 2010 * Las Vegas, NV

• 7th Annual Patient Adherence & Engagement Summit
  New ideas, key stakeholders: Let's drive adherence forward
  October 19 - 20, 2010 * Philadelphia, PA

• Value-Driven Pharma
  October 21 - 22, 2010 * Princeton Doubletree * Princeton, NJ

• 2010 RAPS Annual Conference & Exhibition
  October 24 - 27, 2010 * San Jose, CA

• 6th Multi-Channel Sampling Strategies Conference
  October 25 - 26, 2010 * Loews Philadelphia Hotel * Philadelphia, PA
  
  
• BioNetwork West 2010
  October 25 - 27, 2010 * Laguna Niguel, CA
  
  
• Evolution Summit
  October 27 - 29, 2010 * Fairmont Le Montreaux Palace * Montreux, Switzerland

• European Pharmaceutical Pricing & Reimbursement
  October 27 - 28, 2010 * Munich, Germany

• Forum on Communicating with Nurse Practitioners -- A Growing Critical Audience
  October 28 - 29, 2010 * Philadelphia, PA

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November 2010

• Pharma eMarketing Canada
  November 1 - 2, 2010 * Toronto, Canada

• 7th Annual Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders (KOLs)
  November 3 - 4, 2010 * Princeton, NJ

• e-Communications & Online Marketing Summit 2010
  Integrate digital marketing with offline techniques and social media to create the ultimate marketing model
  November 8 - 9, 2010 * Hyatt Harborside * Boston, MA

• 6th Pharmaceutical Meeting Planners' Summit
  November 15 - 16, 2010 * The Heldrich * New Brunswick, NJ

• 3rd Annual European CME Forum
  November 16 - 17, 2010 * Berlin, Germany

• 4th Annual Comparative Effectiveness Research Summit for the Bio/Pharmaceutical and Medical Device Industries
  November 17 - 18, 2010 * Philadelphia, PA

• Innovation & Social Media in Healthcare
  November 18, 2010 * Madrid, Spain

• The Inaugural West Coast Life Sciences Compliance Congress
  November 18 - 19, 2010 * San Diego, CA

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December 2010

• CMAC 2010 - Commercialization and Market Access Congress
  December 8 - 9, 2010 * Orlando, FL

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Pharma Marketing News is published by: VirSci Corporation PO Box 760 Newtown, PA 18940-0760 infovirsci@virsci.com PHARMA MARKETING NEWS AD POLICY Our policy allows relevant paid promotional messages (Ads) to be emailed to subscribers, who have opted in to receive such messages as a condition for a free subscription to Pharma Marketing News. All ads are approved by the Editor and are sent by the Editor on behalf of our advertisers. Only a limited number of ads deemed relevant to subscribers are accepted. The subject line of each email ad accurately reflects the content of the ad. If you are interested in placing an ad in Pharma Marketing News, please find more information on the Pharma Marketing Network Advertising Information Page, call 215-504-4164, or email sales@pharma-mkting.com CONTRIBUTE ARTICLES Do you wish to contribute an article? E-mail the editor of Pharma Marketing News, at editor@news.pharma-mkting.com. Please see Author Guidelines for instructions. (c) Copyright 2010. Virsci Corporation. All rights reserved.

Improving Patient Outcomes Engaging Patients to Improve Adherence A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Airs LIVE on Wednesday, September 8, 2010 * 9 AM Eastern US More info here...

Eyes on the Adherence Prize How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior A conversation with Tom Kottler (see bio), CEO, and Katrina S. Firlik, M.D., Chief Medical Officer (see bio), HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence. Airs LIVE on Thursday, September 9, 2010 * 2:00 PM Eastern US. More info here...

Closed-Loop Patient Education MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes A conversation with David Duplay (see bio), President of MedTera, Tom Kottler (see bio), CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer (see bio), HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes. Airs LIVE on Tuesday, September 14, 2010 * 2:00 PM Eastern US. More info here...

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