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A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies. Airs LIVE on Thursday, May 17, 2012 2:00 PM (Eastern US) Learn more....

Selected Content from Most Recent Issue of Pharma Marketing News

What's Your Infographics Strategy?

Pharma Ponders Pinterest "Just when we are overrun with the need for content & media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy," said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk. "Infographics (a.k.a., information graphics) are a not so much a 'new' as a 'recently repopularized' visual communications medium that I think of as a cross between prose article, powerpoint slide deck and wall poster," said DeLarge. "Lately I have mostly experienced these on the newly popular social media platform, Pinterest, which I understand is now only third to Facebook and Twitter is its prolific usership." Topics include: What Is Pinterest and Who Uses It? Another Pfony "Pfizer" Social Media Site! Bayer US Pins, Novo Nordisk Depins! The Comment Archilles Heel What's Your Strategy? Download this article (pdf) here: http://bit.ly/pmn114-01

Sanofi Launches Diabetapedia

"Google" for Diabetes Laura Kolodjeski (@lkolodjeski), Community Manager for Sanofi US Diabetes, sent me a Twitter DM announcing the launch of Diabetapedia (di-ah-bee-tah-pee-dee-ah), a new site "to help meet educational needs of diabetes community." According to Laura, the goal is to create "a single, comprehensive place where anyone can find and share definitions of diabetes-related terms and phrases." The site's tag line is "Diabetes doesn't define you... so define diabetes." Learn more about this site here: http://bit.ly/pmn114-02

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Innovative advertising and sponsorship opportunities available via Pharma Marketing Network  Effective PMN Email Advertising One of the most frequently asked questions about email advertising received by Pharma Marketing Network is similar to this one:   "You do a lot of conference blasts so I'm wondering if you could provide advice on how to get better open rates (what subject lines seem to work), and how did my click through compare to other conference producers?"   What makes an email ad effective depends on several factors. The subject line is just one. Other factors include the day of the week and the time of day the blast is sent, which is the subject of this report.    Read this report for suggestions on how to improve open rates for email ad blasts. Also included is the 2012 PMN Email Rate Card. Learn more about PMN Email Advertising... click here.

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