CBI's Premier Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry
Leverage Physician and Consumer Data to Drive Targeted Marketing Campaigns and Increase ROI
January 27 - 28, 2009 * Philadelphia, PA

For more information or to register, please visit the conference website.

Also see this Forum for updates and news from the conference organizers.

The pharmaceutical industry has an abundance of valuable data scattered throughout multiple silos such as sales reps, call centers, marketing campaigns, physician data and external sources.  These data silos create a challenge for pharmaceutical marketers.  Participate in our Premier Forum on Marketing Data Analytics for the Pharmaceutical Industry to understand the data sources for marketing data and learn how to effectively utilize that data to drive marketing initiatives.

Topics to be discussed include:

• Analyzing data sources and ensuring the optimal selection for marketing initiatives
• Reviewing state regulations of prescriber-level data and the impact on industry marketing
• Discussing the new PhRMA guidelines to establish compliant marketing efforts
• Communicating effectively between market research and marketing departments
• Making marketing decisions within niche pharmaceutical markets with limited or no data available
• Revitalizing internal marketing databases and tools used throughout the process
• Integrating marketing data to improve behavioral targeting methods
• Establishing patient adherence measurements to improve marketing performance
• Utilizing web analytics and online portals to develop more efficient online and global campaigns
• Understand new ROI measuring techniques to employ the optimal marketing mix within budget

Hear what some of our previous attendees had to say:

“Very educational and well organized.”
-- Jorge Ramos, Senior Operations Manager, Logistics, Aptuit

“Vendors were excellent.”
-- Cathy Miller, Clinical Supplies Specialist II, MedImmune

“Packed with relevant, up to date information with a good mix of vendor and industry leaders.”
-- Niklas Mattsson, Business Development, Multi Pharma

 

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.