Pharma 2.0

June 18 -20, 2008 * Philadelphia, PA

For more information or to register, please visit the conference website.

John Mack will be moderating the panel "Blogs are Done! What’s Next-Web 3.0?" Any ideas? Join the discussion over at the eMarketing Forum.

Strategies for Optimizing Community Collaboration in a Regulated Environment:

• Reacting in a Regulated Market:What You Can & Can’t Say When People are Discussing Your Brands
• Don’t Fall Victim to Missed Opportunities: Leveraging Your Growing Digital PresenceWith the Booming Physician and Consumer Marketplace
• Tools for You to Achieve Optimum Online vs. Offline Marketing Campaign Integration
• Case Study of Another Regulated Industry: Lessons From Southwest Airlines on Utilizing Web 2.0 To Your Advantage

Opportunities to Engage in an Interactive Environment:

• Interact & Create Your OwnWeb 2.0 Campaign During the MockWeb 2.0 Session
• Participate in a Live Podcast Interview with Amy Tenderich, Founder, Diabetes Mine

Join the Conversation with:

• ASTRAZENECA • CENTER FOR DISEASE CONTROL • CYMPHONY • DAIICHI SANKYO • DAILY STRENGTH • DIABETES MINE • DIGITAS HEALTH • ENVISION SOLUTIONS • GENENTECH • GEORGE WASHINGTON UNIVERSITY • MANHATTAN RESEARCH • PHARMA MARKETING NEWS • NIELSEN ONLINE • NUMEDEON/WHYVILLE.NET • SANOFI AVENTIS • SEPRACOR • PHARMA VOICE • SEYFARTH SHAW LLP • SOUTHWEST AIRLINES • WEGO HEALTH