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Featured Conference

5th Annual Patient Compliance & Communication Europe 2008
Learn to achieve measurable RoI with higher sustainable revenue, stronger relationships with stakeholders and enhance your brands reputation

June 11 - 12, 2008 * London, UK

For more information or to register, please visit the conference website.

Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.

Patient Compliance: Learn to achieve measurable RoI with higher sustainable revenue, stronger relationships with stakeholders and enhance your brands reputation

Overview | Speakers | Main Session Topics | More Info

The following speakers have been confirmed so far:
First Name Surname Position Company
Bernd Majentry Head of Brand RoI Bayer Healthcare
Keith  Allan Head of Advocacy Novartis
Kaush  Gandhi Marketing Manager Wyeth
Francisco Sanches Osorio Global Strategic Marketing Manager Pierre Fabre
Manos Papadakis Brand Manager GSK
Giogio  Pinci Marketing Manager Merck Serono
Murat Tanoren Product Manager Pfizer
Anthony Hubbard Director LPC Pharmaceuticals
Wendy Clyne Assistant Director: Medicines Partnership Programme National Prescribing Centre
Steve Mott CEO Medicines.org.uk
Di  Stafford Director The Patient Practice
Bert Vrijhoef Professor Maastricht University
TBC   Senior Representative Lloyds Pharmacy

Key Topics being addressed in 2008

  • Future of Compliance: Answers the important questions of what compliance will mean to you in the next year or two and beyond - could it become a genuine competitive advantage with payers and regulators?
  • How to Measure the RoI of Compliance Programmes: Learn from top experts in tracking RoI how you can do it for your brands, and why compliance does make sense when viewed in financial terms
  • Work with Stakeholders: Find out how to work more productively with nurses, pharmacists, patient groups and payers from both industry and the stakeholders themselves.
  • Understand and Influence Patient Behaviour: An in-depth exploration of how to really know your patients, and then produce programmes that work with them to positively influence their behaviour when it is best for them.
  • Communications Channels and Impact of Web 2.0: Outstanding section on the latest technologies and innovations that can be adopted to revolutionise the way you work and your brand sells. Listen to how you can now build better relationships with patients and save money!
  • Scalable Technology Solutions: Get the industry perspective on SMS technology, and expert advice on using technology to measure the success of campaigns and make sure that success is more likely - without expensive investment!
  • Even More: Unrivalled advice on regulation, multi-channel communication, creating med-ed materials, integrating different priorities and packaging...

Following on from the hugely successful 2007 event, the 5th annual Patient Compliance & Communications Conference Europe is set to be even bigger and better than ever!

With over 100 delegates, 15 exclusive case studies and unparalleled networking opportunities, the eyeforpharma 4th annual Patient Compliance & Communication Conference Europe 2007, was the biggest and best patient compliance conference in Europe. We are now looking forward to working with our partners in industry and solutions to bring you the only conference needed to learn about patient compliance & communication.

All the leading players will be there, all the hot topics disucssed and all the case studies you need to benchmark.

Please send your ideas, suggestions and proposals to Mark Walker on mwalker@eyeforpharma.com (or +44 20 7375 7201) or click here to be kept informed about this event.


For more information or to register, please please visit the conference website.

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