3rd Annual eMarketing Summit

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Featured Conference

3rd Annual eMarketing Summit

May 15 - 16, 2008 * Zurich, Switzerland

For more information or to register, please visit the conference website.

Eyeforpharma's leading eMarketing Summit returns for it's third successful year with a new format and new concepts for 2008, you'll hear from the most experienced and innovative eMarketing experts and enjoy an interactive hands-on learning experience.
Join the 2008 Summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.
At no other time and in no other place can you find such a high concentration of know-how and innovative ideas in one venue!
KEY POINTS TO BE ADDRESSED AT THE SUMMIT:

Segmentation: Learn best practice in segmenting, targeting and positioning for more effective eMarketing campaigns.

Web 2.0 & New Media: Understand the influence on the market and ways to capitalize through these new channels.

Marketing Mix: Discover the latest trends in the multi-channel approach and take an in-depth look at integrating your sales force with edetailing.

Multi-Channel Marketing: Develop strategies for effective sales and marketing multi-channel integration
.
Search Engine Marketing: Explore the phenomenal growth of SEM and how you can utilise this tool to generate increase product awareness

NEW FOR 2008:

Coaching Clinics: Interactive based seminars with expert leaders in a specific area of eMarketing to advise on how to maximise your products position in the lifecycle:

Dedicated Sessions on all stages of the eMarketing mix

Pre-Summit Training Workshop

For more information or to register, please please visit the conference website.

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Special Supplement

ePharma Marketing

Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

TABLE OF CONTENTS

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